Your Business needs Pinterest!

Does my business really need a Pinterest account? This blog will scrape off the extra dirt and quickly answer your question.

But before we begin, Quick facts check!

• 89% of users are on Pinterest for purchase inspiration
• 77.1% of Pinterest audiences are female
• 450 Million active users
• 85% of pinners use Mobile-app
• 85% of users have bought something due to pins they see from brands

These were some facts we thought would interest you to dive deeper into the Pinterstyy world!!

Let’s start with short but crisp points because we value your time and energy.

1. Get more eyeballs to your content!

Creating and curating content is essential, but how well do you market it? Most businesses use Pinterest to drive traffic to their website or blog, youtube, or social media platforms.

But how does this work?

Pinterest is an outstanding source of traffic, and every pin that redirects to your content is potentially a massive source of traffic. Every time someone shares your pin, it gives it a little push.

In simple words, you can add a link on pins to other social media platforms and divert the traffic.

2. Rank on Google

Have you noticed that most of the images you see on Google nowadays are from Pinterest? It can be tough to rank well on search engines like Google, but Pinterest can give you that extra push.

3. Increase the longevity of your content

Pins have a longer lifespan than most social networks. Instagram posts or reels “fade into thin air” after a day. And even your newsletter drowns deep in your subscribers’ mailbox after 4–5 days.

But, posts on Pinterest are held forever, so they’ll be visible on the site for a prolonged time after being pinned.

Pro tip: Add your Instagram account to your Pinterest Business account to gain traction on your Instagram!

4. Making Sales

We bet you were waiting for this one! And Pinterest will not disappoint you. With effective marketing comes enormous sales!

Like we told you, Pinterest has massive active users to market and sell your product/services.

But, if you are just starting out on Pinterest, you will need to focus more on attracting traffic by educating and solving your potential customer’s problems. More traffic leads to more awareness, and awareness leads to trust, and trust leads to SALES!!

5. Increased Reach

Every content creator needs connections and some more connections. With Google Analytics stats, you can actually see the type of content that your target audience loves. And that is an excellent way to learn more about your audience.

Pro tip: Always analyze your stats to see if the topic is liked by your audience. And to gain more traction, try creating more similar content!

Conclusion: Pinterest is much more than an aesthetic-looking platform that is meant only for inspiration. But before creating Pins, try focussing on these crucial questions -

1. Who is my target audience?

2. What is their current problem?

3. How can I help them?

4. What do they like or dislike?

Have we convinced you yet? Don’t worry; we’ll go the extra mile just for you to clear any other doubt that you have regarding Pinterest!

All you have to do is Follow My Pinterest page for more tips!